Money, markets & the business of OCM
Clubs spent 52.5M on transfers in season 78, 24% below the average of the five seasons before. The clubs active at season's end held 9.6 times that. Adjusted for who was sold, prices fell 10% to their lowest in eleven seasons.
Cash
Club-to-club transfers in season 78 came to 52.5M, 24% below the average of the five seasons before, across 240 deals against an average of 282. It was the smallest transfer season in this record, which starts at S66.
It was not for lack of money. The 454 clubs the tracker saw online both early and late in the season held 456.1M in mid-August and 471.9M by the season's end, +3.5%. 263 of them finished richer than they started. Clubs holding more than 1M went from 113 to 120. The typical club held 269k at both ends of the season.
Set the season's spending against the 506.7M held by the 502 clubs active in its last fortnight and the market turned over 0.10 of every 1 in the bank. Clubs could have paid for the whole season's transfers 9.6 times over. The 25 biggest cash piles alone hold 215.5M; who holds them, and how many of those clubs no longer race, is in The Echelon Rich List.
Prices
Clubs paid 2.09× rider value on average, down from 2.40× in S77 and the lowest multiple since S66. Part of that fall is simply who was sold: a season of cheaper, older riders drags the average down without anyone paying less for the same rider.
The Echelon's rider model separates the two. It prices every sale by the rider's role, his rank against the whole field, his age and his rider value, so whatever is left over is the market's mood. On that quality-adjusted index, prices fell from 1.02 to 0.92 (S73–77 = 1.00), the lowest reading since the index starts in S68. About 75% of the fall in the raw multiple was a real fall in prices; the rest was the mix of riders sold.
The discount ran right through the market. Unproven riders (rider value under 40,000) sold at 4.21× against 4.65× in a typical S73–77 season; established riders at 1.88× against 2.09×.
The top end
Only 2 transfers passed 1M in S78, against 5.8 in a typical season of the five before. The top of the market also spread out: the five biggest buyers took 18.8% of all spending, against 22.7% on average.
| Rider | From | To | Day | Fee | × RV |
|---|---|---|---|---|---|
| Simen Tandberg | Andeby | Comfius | d45 | 1.10M | 4.96× |
| Clemens Junker | Leseturs | Alpine | d62 | 1.00M | 3.95× |
| Nicodario Br | Team airik | ArxhangiiliPoznyakax | d85 | 850k | 4.31× |
| Zebediah Honig | Guess Who | lkeen | d66 | 750k | 2.65× |
| Hartmann Minichmayr | 44Team | BGK Cycling Team | d9 | 720k | 2.79× |
The buyers
The ten clubs that spent most in S73–77 averaged 18.4M a season between them. In S78 they spent 7.61M. Nefal, Vientiane Cycling and Yuri SuperTeam bought nothing at all. Only Comfius and CARCYCL kept to their usual pace.
| Club | S73–77, per season | S78 | Change |
|---|---|---|---|
| Alpine | 3.17M | 1.00M | −68% |
| Comfius | 2.43M | 2.52M | +4% |
| Andeby | 2.25M | 875k | −61% |
| Hog Bay CT | 1.83M | 182k | −90% |
| CARO BIKE TEAM | 1.66M | 566k | −66% |
| CARCYCL | 1.49M | 1.77M | +19% |
| Nefal | 1.49M | 0 | −100% |
| Vientiane Cycling | 1.41M | 0 | −100% |
| Yuri SuperTeam | 1.32M | 0 | −100% |
| Opium Fueled | 1.31M | 694k | −47% |
The season's biggest buyers were Comfius (2.52M), CC Thonon (2.25M), CARCYCL (1.77M), Gominola (1.76M) and Navarone Cycling Team (1.54M).
For two of the old big spenders the bank tells the story. Alpine held between 1.19M and 1.37M through the first half of the season, then paid 1.00M for one rider on day 62, which took its cash down to 267k. One top signing used up the reserve; the club then sold to rebuild it. Hog Bay CT started our record at 490k, its lowest reading, made one small purchase, and sold riders in the last days of the season to finish on 1.71M, more than at any point we recorded.
Flows
Net transfer money by division, each club placed in the division it raced in most in S78: positive means the clubs in that division sold more than they bought. Net sellers: Div 6 (5.01M), Div 1 (1.06M). Net buyers: Div 2 (2.61M), Div 3 (1.98M), Div 4 (1.40M), Div 5 (475k), Div 7 (25k).
Outlook
Season 79 has opened with 14 deals worth 2.21M by day 6, at 1.93× rider value: too early to call, and too few to count. Three questions will decide whether S78 was a pause or a turn.
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